Investigación Publicitaria

  • Posted by: admin
  • 2018-06-09

Investigación Publicitaria

0,00

Descripción

It is used to predict copy testing or track the efficacy of advertisements for any medium, measured by the ad’s ability to get attention (measured with AttentionTracking), communicate the message, build the brand’s image, and motivate the consumer to purchase the product or service. (Young, 2005)